Did you know that Facebook has over 700 million users world-wide? If Facebook was a country it would be the third largest country in the world. Can you afford NOT to be on Facebook?
Who can use Facebook effectively?
Usually I suggest that clients who sell to other businesses not spend too much time on Facebook because business people don't use it as much for networking. However, that is changing. If you want to get to know some of these same business people better, you should get your own personal Facebook account. If you do use a personal account for business, make sure everyone knows you are using it for business. Otherwise you might have personal or inapporiate remarks posted, which is never good.
If you are selling your services or products to consumers, Facebook is a MUST, not an option. Those 700 million people are all consumers.
How can a business be involved in Facebook?
The other option is to start a Facebook Page, which is equivalent to a business page in Facebook. If you have never had a personal account with Facebook, you can open a business account that is for a business only. If you are a small business that the owner(s) already has a personal Facebook "wall" or profile, you must start a Fan Page, which has different functions than a business page. It's your only option. Trust me, they will find out.
What can happen if you make a mistake with setting up different accounts?
Several years ago I started a "business page" (different than a Fan Page-strictly for users that do not use Facebook personally) for Marketing Pathways. I wasn't using Facebook personally at the time.
Once my son got old enough and just had to have a Facebook page, I decided to also open a personal page to monitor his conversations (so far so good, by the way.) I used my personal email address for this personal page.
Recently Facebook figured out that I was the owner of both a business page and a personal page and shut down my Marketing Pathways Business Page! (I started up a NEW Fan Page a few weeks ago and would love for you to"like" my page.) Fortunately, I hadn't been using the old business page much. Now you are forewarned what can happen.
Last month there were some changes made to Facebook. Overall, most have worked out. It has limited design customization capabilities now, by anyone but an expert, but functionality has improved.
If you want to keep in touch with more people than you could ever imagine, you need to be on Facebook. Use it for prospecting, connecting and getting new business. Why miss out on 700 million people?
Become a fan of Marketing Pathways on Facebook. And now I use my personal Facebook page for business too (as well as keeping an eye out on my son), connect with me on my personal page- Cindy on Facebook.
What do you think of the changes that Facebook has gone through? Do you use Facebook much for business?
Marketing Pathways Facebook Page