Monday, August 2, 2010

Do Webinars Work?

Have you ever attended a Webinar? A Webinar is a seminar that you can attend from the privacy of your own office (or even your home, if you choose.) Just use your computer to sign in to a link provided by the company giving the Webinar.

Most of the time they will provide a PowerPoint presentation for you to follow along. Often there will be graphs or other information that can be downloaded or printed out for later use.

An advantage of giving a Webinar instead of an in person seminar is the cost. No longer is it necessary to rent a facility and send out invitations or advertise the event. You can easily and inexpensively invite your email subscribers to attend.

Attendees are able to email questions to the speaker so they may be answered either during or after the event. It is even possible to survey your participants and relay the information immediately back to them during the Webinar.

For instance, let's say you were discussing marketing for manufacturers and you wanted to know how many of your audience members were in a particular industry. The attendees would be able to respond and you could immediately tell your audience what percentage of them were in that industry. Just as good as having them raise their hands!

It is also easier to provide a Webinar to a market that is geographically in many different places. If you have locations all over the US or if your target market is spread out, you can easily train them on new products or services that you offer.

Webinars aren't perfect though. One drawback is the lack of face-to-face interaction. Sometimes it just means more when you look your audience in the eyes. The personal touch can get lost online.The other problem encountered during a Webinar is getting the full attention of the attendee. There have been more than a few times that I have gotten an important phone call during a Webinar, which I chose to take. Even though I was no longer participating in the Webinar, I was able to later download the portion missed.

Consider a Webinar for your marketing program.  If you haven't considered using Webinars or something similar in your sales and marketing plan, you should consider one. It''s the easiest way to speak to your target market or even employees without leaving the office.


Cindy Neky
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