Wednesday, July 28, 2010

What is Marketing?

There is a great deal of confusion as to what marketing really is. Even presidents of large corporations define it differently. Most of them do not understand the full scope of marketing and what all it entails.

According to the American Marketing Association the definition of marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Did you get all of that? The definition includes almost everything a business does and excludes very little. That may seem to be a little too all encompassing, but in fact, almost everything a business does is marketing.

Marketing can include, but is certainly not limited to:

* sales
* advertising
* public relations
* market research
* direct marketing
* social/media/viral
* packaging
* promotions
* customer service

You probably thought that marketing was part of sales. Actually, it is the other way around. Marketing is the large umbrella with all of the above bullet point actions underneath it.

Now we are all on the same page.  If it has to do with your product or service, it is probably some form of marketing.

Cindy Neky
Marketing Pathways
Contact Cindy

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