Saturday, July 24, 2010

New to Social Media? Need To Put On the Training Wheels?

Social Media... everyone is talking about it. Right now, you are participating in it.  

Facebook Fans are 60%, and Twitter followers are 79%, more likely to buy and recommend products and services they follow online than those they don't.  Good news for those businesses using social media. 

But how much do you know about using social media for your business? Did you even know that social media such as Facebook, Twitter, MySpace, LinkedIn and blogging would be useful in getting the word out about your business? 

Recently I got a call from a business professional wondering what type of marketing plan he needed for the internet. It was good he was thinking about that, but it made me wonder later why it had taken him so long to get to this point. Fear? Not a user himself?

 Marketing on the internet is a must for all businesses, whether you sell to consumers or other businesses. The decision isn't whether to do it or not, the question should be how much to do. Larger companies have more manpower to keep the social media sites such as Facebook and Twitter up to date and current. And that really is the important part of social media. Not only is there an immediacy about the information you can deliver to your prospects and customers, but also an easier way to get to them.

The internet isn't just about a Web site any more. It is about getting information quickly to those who follow you or your business. If you haven't joined the social media craze because you haven't done it yourself you can try it out now. Put the training wheels on, so to speak. See what it does for you, so you can at least imagine what it might do for your clients.

If you want to follow me on Twitter, see my LinkedIn profile, and sign up for this blog I have added the links to the bottom of this article. Don't worry, I don't tweet (the word for sending out a message on Twitter) 100 times per day like some people do. What you will get is information on marketing that I feel will help you understand it or see the trends. No, I don't tweet about my personal life. So you won't hear about my children's latest important event.

This blog is another place where I put out information from my many years experience in marketing. Nothing too heavy, but things to consider for your business. Hopefully you will learn something from it.

If you are in business and you aren't on LInkedIn, you need to join today. This is a growing place for business people to get out information about themselves and what they are doing. It is much more business related than the other social media sites.  It is a great way to search for new leads and keep in contact with business acquaintances.

My business isn't on Facebook yet because of the type of clients I have. Many businesses do participate in Facebook.  It is better for consumer related products and services than for business to business selling. 

So there you have it. The opportunity for you to easily experience social media. Sign up today and soon you will be able to take off the training wheels.

For those of you already into social media, you can also sign up for those informative sites of mine below. The more the merrier!

Cindy Neky
cneky@ marketingpathways.com
Blog- Marketing Pathways Tidbits
http://www.twitter.com/mktgpathways
LinkedIn- Cindy Neky

1 comment:

  1. Deciding to engage in social media is definitely a very rewarding choice. In this time, it becomes an essential tool that brings your business on the track of constant evolution of business world.

    ReplyDelete

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