Most people that I meet think that PR is a waste of time. That you can throw a lot of information to the press and see little for it. Some of this is true. Real public relations takes time, commitment and thought. It isn't just sending out a press release and hoping someone notices.
However, there is another part of PR that is simpler, but still effective. Ever read those notices in the paper that XYZ company just hired a new sales person? Or that the printer down the street added on to their building? We all have. At the time, most of us probably thought, "Gee, they must be doing pretty well." That is exactly what they want you to think. Ah, PR.
Even the simplest of announcements shows that your business is viable and doing well. The fact is, businesses hire when they have enough sales to support it. Of course, it could also mean that someone quit and you had to replace them. Either way, you need more help.
Don't underestimate the power of the simple announcements in PR. They can be very helpful to your business. With establishing a brand, you really need to get the name out there. The more people see even the simplest of mentions in the paper, on the radio, on the internet or TV, the more they will think of your business when it is time to buy your type of product or service.
Send out press releases for that new hire, special event, or other slightly newsworthy announcement. You never know who might see it.