Saturday, July 24, 2010

5 Inexpensive Marketing Ideas

Sometimes in our effort to come up with just the right marketing campaign, we forget some of the little things we can be doing that really don't cost all that much. Listed here are five simple and inexpensive marketing ideas.

1. Don't forget your current customers.  Studies show they are your best source of business. Give the top 10% (by sales or numbers) of your customers a phone call and not only thank them for their business, but ask them what else you can do to help them achieve their goals.

2. Ask for referrals.  Everyone talks about this, but how many of us actually do it? If your customers are happy, they will think of someone that want or need your help.

3. Don't forget to ask people to buy from you.  Sounds simple, but if you are advertising in any medium, you should be sure you ask the reader/prospect to buy your product or service, preferably today. 

4. Everyone should have a business card.  Make sure it is also a sales tool. It should be presentable and have the right information included. If you have a tag line, include it. If you have special hours that your competitors don't have, mention them.  Special items of interest that you want people to know about your business or about you can be on the card.  Think of it as a mini-brochure. 

5. Send your prospects a letter.  Yes, people still read letters.  Direct mail is still a valid form of marketing even in this age of electronic media.  Business professionals and consumers still like getting mail, and if the information you include is relevant and powerful, it will still be effective.

Marketing opportunities are everywhere; sometimes you just have to look for them.  That doesn't mean they have to cost a lot, so take some time and market your business today.

Cindy Neky
Contact Cindy
Marketing Pathways

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