Saturday, December 19, 2009

This Christmas Holiday is Definitely Different

I don't know, but it seems to me that everyone I know is saying that this Christmas is different for them.  Is it only the people I am acquainted with or are you hearing it too?

Every sports game I go to (my children are playing basketball at this time of year), concert or party, the discussion always turns to how behind everyone is on getting decorations up and buying presents.  It's almost a universal frustration.  Why is that?  Bear with me as I share my thoughts.

When many of us were younger our parents put a tree up and presents under it.  Maybe a few lights outside to cheer up the neighborhood too.  Now, we are expected to put up multiple trees and make the outside of our house look like something from HGTV.  Well, I gave up on that.  I was very pleased with myself when I actually put up my artificial tree (it looks great even if it isn't real and for those environmentalists out there-it lasts a long time.)  My daughter decorated it until she got bored.  So it is a little sparse, but hey, it has decorations.  No lights outside and this year I didn't even pretend I was going to put them out.  The last 3 years I got them down from the attic and sat them by the door.  Never made it outside though.

Those of us who have children are busy.  All the time.  You would think that during the holidays it would slow up some.  You would be wrong.  During the two weeks around Thanksgiving my 14 year old son was in no less than 5 basketball tournaments.  Christmas break has at least one scheduled starting the day after Christmas.  What about all the college teams that play during the holidays?  The logic of sports on TV isn't lost on me, but does anyone get a break?

All of this tires me out just to think about it.  Maybe we are all in a state of shock and are frozen with inaction.  We can't get it all done, so we get none, or very little of it done.  Easier to complain about it than do it.

What does all of this have to do with marketing, which is my normal topic (at least in some way?)  Nothing really.  But it gets it off my chest.  Gotta go.  Presents need to be bought and wrapped.  Still much to do before 12/25.

Merry Christmas to All and to All a Good Night!

Cindy Neky
Marketing Pathways