Wednesday, March 27, 2013

Easy Tips to Improve Your Email Marketing Results
Part 1

Recently, I realized that sometimes I take Email Marketing for granted.  Not intentionally, of course.  Like that shirt I’ve had for 20 years hanging in my closet that I always seem to grab when I don’t know what else to wear.  I don’t give that favorite shirt credit for always being comfortable and fitting just right-and perhaps looking great on me too.  Email Marketing is a little like that.

According to most marketing surveys’, Email Marketing is the top form of marketing for small business.  So why aren’t there more people clamoring to know how to improve the results they get from using it?  Is everyone having amazing success?  Or do we just count on it always being there, doing a good job, like my favorite shirt?

For now, let’s assume that we don’t talk about Email Marketing much because we ARE taking it for granted.  We know we can tweak it to get better results, if we just knew what those tweaks should be. 

What brought this up?  Last week, a new client of mine said they were really struggling with their Email Newsletter.  It is an essential part of their lead generation, but they are wrestling with ideas as to how to get better results.  After I helped them put together a new template, add good content and create the right type of links, we sent it out to their followers and held our breath.  We didn’t have to wait long, the response was significantly better than any of their prior email newsletters and it surpassed those old numbers in a little over an hour.  How was this accomplished so quickly?

  • Create an email marketing strategy.  Both as a short term (one email) and long-term (multiple emails over time) email marketing plan.  Email marketing executed correctly isn’t a once a quarter proposition.  In order to develop your brand in your prospects mind, they need to see it repeatedly.  Determine what the optimal send rate is for your product or service.  A hint…it is probably more often than you think. 

Thursday, January 31, 2013

Are You Using a LinkedIn Company Page?

Have you started your LinkedIn Company Page?  If not, go in and give it a shot.  If you have a personal profile on LinkedIn and list your business as your employer, you may only have to search for the company to 'grab' it.  You will need to show you are an owner or someone connected with the company to start using it.  If it isn't already listed, go to the Companies Home page on LinkedIn and click on Add a Company.  

LinkedIn Company Pages are becoming more popular, although they haven’t caught on quite like Facebook Pages have.  While Facebook Business Pages work well with any product or service that is consumer driven, LinkedIn Pages target professionals and businesses, but they can also target anything a professional would purchase, because business people are consumers too.

An example of a LinkedIn Company Page with all the bells and whistles is Dell Computers.  Their page is constantly being updated, has almost 395,000 followers, lists 43 products and services, has tons of great video and has a full page of career and employee information.  Their page uses graphics, video, and well written content to pull readers and followers into their company.  You can have this same type of site too with just a little work.

A Web Site if You Need One

If your business doesn't have a Web site, it’s possible to use a LinkedIn Page as your Web site.  I'm not suggesting you go without a Web site, but there are still plenty of small businesses that don't have one.  If you are one of those, take a peek at the LinkedIn Pages.  They may be a fit for your business.  It's certainly low cost, free actually, and fairly easy to put up.  

Wednesday, January 30, 2013

Cindy Neky Presented
'50 Tips for Small Business
Social Media Success'

On January 9 of this year, Cindy Neky spoke to the Pittsburgh Airport Area Chamber of Commerce on '50 Tips for Small Business Social Media Success.'   

Cindy was chosen to kick off the Pittsburgh Airport Area Chambers' new Education Series program at the Courtyard by Marriott Settlers Ridge . The room was packed with eager learners to hear this fast paced discussion on some of the most important issues in Social Media. 

Cindy answers a question about Social Media

Cindy Neky speaking to the PAACC Education Series attendees.

If your business or organization is looking for a knowledgeable, captivating speaker on a variety of marketing topics, contact Cindy.

Friday, October 5, 2012

Three Tips for Growing Any Business with LinkedIn

Last year, Social Media was the number one marketing tool used by small businesses.  That trend is continuing in 2012.  One of those sites,, is growing at a rate of approximately two new members per second.  Yes, that’s right, per second. 

LinkedIn ( is the Social Media site for business professionals and executives.  With currently over 175 million members, it’s the largest professional network in the world.  That’s a whole bunch of business people!

LinkedIn is a great place to connect with people you know or want to meet.  Consequently, it’s a good site to meet buyers of your product or service, whether you sell to businesses or consumers.  As a side note, LinkedIn suggests everyone connect only with people you already know.  What’s the fun in that?

If you don’t already have a LinkedIn profile, start one today.  Then search for people you know through the search box and ask them to connect.  The more professionals you are connected to, the larger your network, the more people who will see you, the greater your chance of making that next sale.

Let’s talk about a few ways you can grow your business using LinkedIn. 

1. Ask your connections for introductions.  This was originally the purpose of LinkedIn.  Strangely enough, not many people do this.  If you notice, the statistics on the right side of your profile page will show the size of your network through your connections and how many new people in your network.  Typically, this number is in the millions.

Whether you are in a big corporation or run your own small business, it’s good to know decision makers.  A personal introduction is a great way to meet someone you’ve wanted to do business with.  Go to the person’s profile you would like to meet and click on ‘Get introduced through a connection.’  It will list any of your connections who know this person and can make an introduction for you. 

Wednesday, July 4, 2012

Why Social Media Doesn’t Work

We’ve all heard about Social Media...Facebook, Twitter, LinkedIn, You Tube, Pinterest, Google+, and more.  Many marketers and business professionals have all but forgotten other forms of marketing.  The questions that loom over Social Media are, “Is it worth the effort?” and “Does it really work?” 

The answer is yes it’s worth the effort, but in reality it doesn’t work for everyone.  Don’t get me wrong, Social Media is terrific.  As someone who works with it every day and helps clients’ achieve success with it, I’m a true believer.  Each day it becomes more intertwined in the fabric of marketing, but the real problem is most businesses don’t implement it effectively.  Consequently, it doesn’t work.

Here are the primary mistakes businesses are making with Social Media:

No Plan:  Marketing always works best when a plan is formed based on your target market, costs, and proper marketing/advertising vehicles.  Social Media, and the correct way to use it, is more complicated than you might think.  At the very least, think through what you want to accomplish, why you are using social media, who you are targeting and how it fits in with your other marketing endeavors.  Without this you are apt to be wasting time and money.

Believing it’s easy: Misjudging the difficulty of properly implementing a sound Social Media strategy is a mistake also.  Do you have someone knowledgeable in Social Media handling your accounts?  If not, rethink whether this is really a priority for your business.

Setting up a page and thinking “They will come”: Many people believe the hard part with Social Media is the initial set up of their page, profile or account.  It’s just the beginning.  Involvement and building relationships is crucial to making it work and that takes time and effort.  Followers won’t come if they never hear from you. 

Saturday, August 20, 2011

How To: LinkedIn Connections

Three Ways to Personalize Your Request to Connect

What is LinkedIn?  LinkedIn is the social networking site for professionals looking to connect with other professionals.  LinkedIn defines itself this way, "LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals."

LinkedIn prefers these professionals connect with people they know and trust.  Many of us find that keeping an open mind and connecting with professionals we haven't met, but would like to connect with is of benefit too.  Count me among those.  Because we share and exchange information, as well as contacts, I prefer not to limit myself to those I have met in person.  To me that seems very restrictive.

Tuesday, August 16, 2011

Curious What #FF Means In Twitter?

Social media is changing and evolving constantly.  One problem participants have is the new trends that are always popping up.  It can be difficult to keep track of what everything means. 
This one has been around for a while, but if you are new to twitter it may be confusing.  Are you wondering what the #FF is you see used on Twitter? 
FF or #FF (with the hashtag) means Follow Friday. Follow Friday is a tradition where Twitter users help their followers find new followers each Friday. By tweeting their @name out to your list, they get a little exposure with your followers as well as their own followers.  Usually they will do the same for you.
All you need to do is tweet #FF and the @names of the followers you want to feature. Help out a friend this Friday by giving them a shout out. If you send me your @name (through a direct message through twitter or an email) I will send out a #FF this Friday for you to all of my followers.

What are other terms or slang you see that are confusing or you can share their meaning with us?

Follow me: or @MktgPathways

Cindy Neky
Email Cindy